Pay Per Lead – Pay Per Call Affiliate Program for HVAC Leads

The home service affiliate space is much different than other affiliate niches. For most niches, there are many nationwide buyers with traditional ‘offers,’ allowing affiliate marketers to drive as much volume as possible knowing they will get paid a set commission based on whatever event is considered a conversion.

Within the home service space, the reality is that there aren’t many nationwide advertisers that can provide this sort of offer. Instead, buyer coverage consists of mostly single-location SMBs with some regional enterprise buyers. Each Advertiser typically has the freedom to choose a Cost Per Call they are willing to pay for an inbound phone call from a potential customer. On top of that, they have the ability to pause and unpause their Campaigns, meaning the buyer coverage is constantly in flux.

Given this dynamic nature within the home service industry, static pricing isn’t a viable option for affiliate networks. Instead, pricing is dynamic and based on Advertiser inventory at the moment a call is generated.

As an example, we may be able to payout $100+ for a Plumbing Phone Call in Los Angeles in one moment, but a call in that same zip code the following day may only be sold for $35.

We understand the challenges this type of fluidity (read: uncertainty) can cause affiliate marketers, especially those generating paid media. We work hard to provide our Pay Per Call Affiliates data and insights to help them understand where the largest payouts exist, allowing them to focus on the most promising marketing strategies that will produce the best commissions and highest ROI.

Getting paid from HVAC Leads is easy. We provide real time reporting so that you can always see what you will be paid. We offer wire payment via ACH so you’ll get paid promptly, and if you have any billing questions someone our our team will be happy to help.

Yes. Free marketplace directories such as Craigslist, Facebook Marketplace, and others are prohibited traffic sources for our Affiliate Network. Lead quality is of the utmost importance to HVAC Leads and therefore we don’t accept calls from channels that don’t produce calls that convert into paying customers at a high enough rate.

Yes. HVAC Leads is serious about lead quality and has important guidelines that must be followed by our affiliates.

• Service requests may not come from computer-generated sources (robots, spiders, scripts, etc.) or be obtained using misleading or confusing language that is used to encourage persons to submit their contact information.
• Service requests may not be incentivized (including, without limitation, generated by offering incentives, payments, rebates, sweepstakes entries, prizes, etc).
• Service requests may not be generated through the use of ad creative or by purchasing keywords that infringes upon any trademark, copyright or other third-party intellectual property rights, including any brand names of competitors OR dynamic keyword insertion.
• Service requests may not come from consumers under eighteen years of age.
• Service requests may not come from through the use of Craigslist or other similar online classified ad websites.
• Service requests may not come from any marketing and/or lead generation via SMS, Smart Messaging, EMS, MMS or any other type of text messaging service or protocol.

• Service Direct offers a service that connects consumers/users with service providers. Service Direct does NOT perform any services directly. Any Creative used on landing pages should make that distinction clear, in addition to the following:

  • All Creative used on Call Seller’s website landing pages should be generically branded and should NOT make any representations that make it appear that Service Direct is performing the service being requested.
  • There CANNOT be any fake testimonials or reviews.
  • There CANNOT be any statements or claims made that cannot be substantiated.
  • Affiliates CANNOT use superlatives (like best, cheapest, greatest, lowest, highest, etc.).
  • Affiliates CANNOT use any brand or content that would be considered misleading based on the service that Call Buyer provides.
  • Affiliates CANNOT make any guarantees regarding the quality or service being performed.
  • DO NOT use the word “free” (i.e. free estimates, free consultation, free service, etc.)
  • DO NOT make any suggestions about price (i.e. cheap prices, lowest prices, affordable prices, etc.).
  • INCLUDE disclaimer describing the service provided (connecting consumers with service providers) that specifies that all contractors/providers are independent, that we do not warrant or guarantee any work performed, and It is the responsibility of the consumer to verify that the service provider is qualified to provide services.

If you’re an experienced lead generation affiliate marketer and you’re considering diversifying into phone calls, you’re probably curious what you can expect.

When it comes to home services, the reality is this: homeowners greatly prefer speaking with a contractor in their area as opposed to submitting their information into a form. Just how much do they prefer calling over submitting their information? In our experience, where both CTAs are prominently displayed, visitors to a landing page are 9X more likely to call than enter their information in a form.

Yes. Our Affiliate Account Managers are here to make sure we all see success through our partnership. We are constantly analyzing account performance to find areas for improvement and are always available to brainstorm ways we can achieve better results.

Our focus when working with Pay Per Call affiliates is quality over quantity. We’ve been generating consumer-initiated phone calls for almost 17 years and understand how important it is to focus on the right traffic and messaging to drive calls that will convert for our Advertisers.

To ensure quality, our team listens to and scores most calls within our platform across dozens of criteria, but most importantly:

Caller Need
While not all calls will end up being serviceable opportunities for our Advertisers, its important Affiliates are consistently driving calls from potential customers (as opposed to wrong numbers, solicitors, out of service area calls, etc.).

Booked Appointment Rate
When it comes to home service phone calls, our goal is to drive calls that end up as booked appointments for our Advertisers. As such, we need to make sure our Affiliates are sending calls that meet certain thresholds in terms of booked appointment rate.

If you have a steady flow of consumer traffic and are wondering how best to monetize it, you’re probably wondering what average CPMs (Cost Per 1000 visitors) are.

Obviously your conversion rates and commission payouts will be dictated by both the quality of your traffic along with the quality of the content you are serving visitors. For our O&O traffic, we mostly focus on search traffic, so the following data is gleaned from our experience driving calls from search engines.

Our average payout for home service calls is around $40.

A well converting landing page should be able to convert between 10-15% of unique visitors into phone calls. So let’s assume a 12.% conversion rate.

Of those calls that are generated, roughly 60% convert into monetizable calls for our Affiliates.

Given those figures, an average CPM for pay per call in the home services category is around $3,000.

High-intent channels like hyper-targeted paid search, display advertising, and social media make great matches for Pay Per Call campaigns. Phone Call Leads are themselves considered high-intent – when a potential customer is willing to pick up their phone or follow a click-to-call CTA they are expressing serious interest in the product or service.

This also makes engagement channels like content, email, and influencer marketing great options for Pay Per Call Affiliates. Phone Call Leads work well with big-ticket items and services, as potential customers typically want to do a little research before making a purchase, and often prefer the opportunity to talk with a knowledgeable representative to understand and relate the specifics of their unique situation.

Pay per call affiliate marketing is a type of Pay Per Action marketing where advertisers pay their affiliate publishers based on the number of phone call leads they generate. Publishers use a unique tracking phone number that connects callers to the Advertiser, who agrees to pay the Affiliate based on the number of conversions that are able to generate.

This type of affiliate marketing is especially powerful for service-based businesses where consumers typically want to speak with an Advertiser prior to procuring their services.

Pay per call marketing is a lead generation strategy that involves an Advertiser, an Affiliate publisher, and potentially a pay per call network. The process starts with the advertiser’s campaign, which includes the cost per phone call lead they’re willing to pay and the criteria for what will count as a “qualified call.” Affiliate publishers then promote that campaign to their audience using a custom, trackable phone number that will connect callers directly to the Advertiser.

Some advertisers will use call verification systems to ensure incoming calls meet the given criteria, such as length of the call or geographic location, before paying the publishers for the leads they produced.

Whether you’re an Advertiser or an Affiliate publisher, there’s a lot to like about pay per call. Affiliate marketers can diversify their earnings model by working with a new set of advertisers and by engaging with their audience in a new way. Plus, since inbound phone call leads are typically easier for businesses to convert into sales, advertisers are willing to pay higher commissions on pay per call leads than traditional web form fill leads.

Getting creative and taking advantage of a variety of lead types for multiple income streams is a great strategy for making money with affiliate marketing and pay per call.

For Affiliate publishers, pay per lead programs are a great way to get started making passive income and monetizing your traffic. These affiliate programs have relatively low barriers to entry, accepting a wide range of lead types that are relatively easy to generate. The performance-based payout structure offers a clear incentive to deliver quality leads, as it offers much greater potential revenue than fixed payouts.

Pay per lead is also available for a wide variety of industries and niches, making it easier for publishers to find offers that align with their content. It also offers a great deal of flexibility, as publishers can adapt and change their approach, broaden or narrow their scope, and test out new strategies based on performance data with very little risk.

Pay Per Call Affiliate Programs tend to offer significantly higher commissions than other forms of affiliate programs that pay per lead. Phone Leads are high-intent, and connect businesses directly to motivated potential customers in real-time, which makes them among the most valuable of all lead types. The best way to get started with Pay Per Call is by joining an Affiliate Network or Affiliate Program.