Are you doing your Local SEO justice? Long tail keywords are key to any successful Local SEO campaign. Long tail SEO is a white hat SEO process that involves targeting less competitive, highly specific search terms such as “HVAC lead generation company in Chicago”. Since over 70% of all search queries are for long tail keyword phrases, there is an incredible opportunity to extract value in taking control of those keywords.
The most effective way of getting those long tail keywords is content creation. You can either create pages on your website or a blog post like the one you’re reading now. Both are very effective at ranking for long tail keyword phrases. If you have a website that’s built in WordPress for example creating pages and posts is not that hard but does take some time.
Not sure on how to get started?
The best way to get started is to look at your competitors websites. Try and find a sitemap. This is a list of links to almost all the pages and posts that are on that website. Look at those page titles and URL’s to get some ideas. I’ve seen long tail pages that include specific brand names like Carrier or Trane. You can also create pages with the zip codes or even neighborhoods. So if someone searches for the keyword phrase “trane air conditioning service 33142” the idea is your page will rank on the search engine results. Now you’ll still need to do some SEO and link building but if you work at it you will get results.
If you have any questions about local SEO for HVAC contractors just contact us or call 888-402-8997 for a FREE Consultation.
