Have you ever visited a website looking for a product or service, looked for a second and then immediately left?
There are many different reasons people leave a website after a few seconds. Maybe the price was too high or not the right product. When it comes to service based businesses your HVAC website design must resonate with trust.
Here are 5 ways to build customer trust on your website.
1. Professional Design. Your website says speaks volumes about you and your company. Having a great looking website design will get people to call your phone.
2. Customer Reviews. Everyone reads the customer reviews and everyone decides to call you or not based on those reviews. It’s as simple as that.
3. Brand Recognition. Having a professionally designed logo is key. It will be seen on your website, social media accounts, truck wraps, business cards, you name it.
4. The Human Touch. Treat your customers how you would want to be treated. Going the extra mile can make all the difference. How about sending a thank you card after that installation you just did?
5. Give Away Information. I’ve found that creating content that has useful information works well. How about create a page on your website that has current federal and local tax rebate information or manufacturer rebates?
Building trust on your website is a must for any service based business to succeed and flourish. If you have any questions about our HVAC online marketing or HVAC lead generation just contact us or call 888-402-8997 for a FREE Consultation.
